Abstract:
Operations strategy offers the organization a limitless framework for creating
priorities for how to make the greatest use of the assets at hand through effective operational
activities in an effort to gain a competitive edge and accomplish managerial goals. The main
objective of this study was to establish the influence of layout design strategy on the
performance of retail chains in the Nairobi Central Business District. The study was anchored
on the resource dependency theory. The study adopted a descriptive research design and the
target population was 34 retail chains within the Nairobi CBD area. The sample population
involved 80 managers who were in charge of the retail chains in Nairobi CBD. Selfadministered
structured
questionnaires
were
used
to
collect
primary
data.
Data
was
analyzed
using
descriptive and inferential statistics. The study found that layout design strategy has a
positive significant influence on the performance of retail chains in the Nairobi Central
Business District. This is because an increase in a unit of layout design strategy leads to an
improvement of the performance of the retail chains. The study recommended that retail
chains should pay meticulous attention to store layout and product positioning. The study also
recommended that regular assessments should be conducted to ensure that products are
strategically placed for easy customer identification. Implement a data-driven approach to
store layout optimization, considering customer traffic patterns and preferences. This can
enhance the overall shopping experience and drive higher sales.
