Abstract:
Digital transformation is gaining traction worldwide with the service sectors being at
the centre of adopting digital technology. Studies have attempted to assess the effect of
digital security systems on performance. Literature demonstrates a significant gap
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between the importance and the usage level of hotel security measures. Many studies
focused on digital security systems in Kenyan context but in different sectors and not
hospitality. The study sought to assess the effect of digital security systems on hotel
market performance in 3- 5 star rated hotels in Nakuru, Kenya. The study reviewed
literature from past studies, journals and articles written on the area of study. A
descriptive research design was used for the study. Questionnaires were used for data
collection. A census for the managers was done while the staff were selected using the
cluster sampling technique. A total of 152 questionnaires were usable for the study. The
data was analysed using both descriptive and inferential statistics. R squared was
calculated to be 0.189 indicating a positive correlation between the utilization of digital
security systems and market performance. The study concluded that digital security
systems exert a significant influence on the market performance of 3- 5 star rated hotels
in Nakuru County. The study concludes that digital security systems are vital
components contributing to the improvement of hotels performance. The study
recommends stakeholders to enforce digital security standards within the hotel sector
and emphasize the importance of digital security systems to enhance guest safety. In
addition, hotels should prioritize development of user-friendly systems.
