Analisis Sebaran Lokasi Gerai Es Krim Mixue di Kota Jakarta Timur Menggunakan Metode Buffering

Abstract

Mixue is a Dessert franchise that has been expanding in Indonesia since 2020. It was founded by Zhang Hongchao in China in 2018 and has now entered several Asian countries. The growth in sales and consumer base presents significant and high potential in the business world. In Indonesia, Mixue has over 300 outlets. Apart from offering ice cream, Mixue provides a variety of beverage options that attract enthusiastic customers of all ages, from children to adults. This research aims to determine the accessibility distance of Mixue outlets to residential areas in East Jakarta. The study utilizes the Nearest Neighbor Analysis (NNA) method and point buffering. Nearest Neighbor Analysis (NNA) is an analytical technique used to identify the spatial distribution pattern of locations, which can be clustered, random, or uniform. This method is also employed to determine the distance consideration index, the number of distribution points, and the study area's extent. The distribution pattern of Mixue locations is analyzed to understand how location points are dispersed throughout the entire East Jakarta area. The assessment of location proximity and accessibility utilizes buffering techniques. Buffering is employed to estimate the distance between points and the surrounding area based on a specific distance. Buffering techniques can determine the zoning of locations at designated points, allowing the estimation of location accessibility in a given area based on the zoning coverage in that area.