Abstract:
This study sought to investigate the effect of push and pull motivation factors on the satisfaction, and revisit behaviour of
domestic tourists. A survey was conducted on a sample of 258 domestic tourists visiting Machakos People’s Park in Kenya, where
quantitative data was collected through a structured questionnaire and analyzed by descriptive and inferential statistics using the SPSS
software. The findings revealed that both push and pull motivational factors affected the satisfaction of domestic tourists, and that
satisfaction positively affected revisitation. These findings are instrumental for theory, policy, and practice among relevant stakeholders
in revitalizing the role of domestic tourism. The three variables in the current study are intricately interrelated. Tourism industry
players could base on these associations to tailor their operations and marketing strategies towards invigorating domestic tourism.