Abstract:
This research paper explores the concept of Corporate Social Responsibility (CSR) in a
recession and suggests a CSR strategic management agenda. The article is informed by a
literature review of CSR. Specifically, challenges corporations are facing in staying ethical
in the face of the global economic meltdown are discussed, best practice corporate social
responsibility responses/approaches to recession are identified and a case made to uphold
CSR agenda even in the face of recession. There seems to be some mixed responses to CSR
agenda in the face of recession amongst corporations, with some cutting down on their
CSR agenda while others are staying the course. The degree of CSR embedment within a
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corporation, extent of exposure to recession, and management perspective about the role of
CSR in a recession seems to determine the course. Overall, there is a strong appetite
amongst industry leaders or those who see a business case in CSR to stay the course at least
in the short run. The paper captures glimpses of the current CSR trend in the prevailing
global economic meltdown, which is insightful and suggests a strategic management
approach that has practical utility.