dc.contributor.author |
Andrew B., Nyaboga |
|
dc.contributor.author |
Marwa, Simmy Mwita |
|
dc.contributor.author |
David, Kabata |
|
dc.date.accessioned |
2017-07-04T07:58:16Z |
|
dc.date.available |
2017-07-04T07:58:16Z |
|
dc.date.issued |
2015 |
|
dc.identifier.uri |
http://41.89.227.156:8080/xmlui/handle/123456789/598 |
|
dc.description.abstract |
The purpose of this study is to investigate the influence of motivational factors on the use of mobile
payment services in Kenya. The findings revealed that intrinsic motivation factors, perceived ease
of use (PEOU), and perceived enjoyment (PE) influenced consumer intention to use mobile
payment services in Kenya; while extrinsic motivation factors such as perceived usefulness (PU)
influenced consumer intentions to use mobile payment services in Kenya. The results also suggest
that social influence did not affect consumer intention to use mobile payment services while
perceived usefulness was the strongest factor. With a huge disparity in the use of mobile payment
services globally, a study focusing on Kenya, which according to the latest mobile consumer
readiness reports is the global leader in mobile payment use, will help understand the drivers
behind this success that may be replicated in other countries. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
The Journal o f Business and Economic Studies |
en_US |
dc.relation.ispartofseries |
Volume 21;Issue 1-2 |
|
dc.subject |
Mobile Payment, Consumer Intention, Intrinsic Motivation, Extrinsic Motivation |
en_US |
dc.title |
Motivational Factors and Use of Mobile Payment Services in Kenya |
en_US |
dc.type |
Article |
en_US |