Browsing Peer Reviewed Articles by Subject "entrepreneurial survival"

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Browsing Peer Reviewed Articles by Subject "entrepreneurial survival"

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  • Wachira, Anita Wanjugu; Nyairo, Kennedy; Mwenda, Lilian Karimi Mugambi (Kenya Journal of Technical And Vocational Education and Training, 2012-12)
    The goal of this mixed study was to explore the importance customer relations as business strategy in encouraging enterprise survival in the hotel industry and minimize start-up failure rates. To achieve this, the researchers ...

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