Browsing Peer Reviewed Articles by Author "Wangui, Wachira Lucy"

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Browsing Peer Reviewed Articles by Author "Wangui, Wachira Lucy"

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  • Wangui, Wachira Lucy; Kiragu, David Ndung'u; Wachira, Anita Wanjugu (International Journal of Academic Research in Accounting, Finance and Management Sciences, 2018-01)
    Price is a very important part of the marketing mix as it can affect both the supply and demand of the firms’ products. Since pricing strategies influence has an impact on market share, performance and growth of the firm, ...

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