Influence of Marketing Communication Channels on urban Domestic Tourism In Kenya

Show simple item record Misiko, Asborn J. Waweru, Fredrick K. 2015-06-02T10:15:03Z 2015-06-02T10:15:03Z 2015-06
dc.identifier.issn 2053-4051(Online)
dc.identifier.issn 2053-4043(Print)
dc.description.abstract This study examined the influence of marketing communication channels on demand for urban domestic tourism in Kenya. The study was conducted in tourist destinations within Nairobi and Nakuru town. The sample size comprised of 384 respondents: 254 respondents from Nairobi city and 130 respondents from Nakuru town surveyed using multistage sampling procedure. Nairobi city and Nakuru town in Kenya were selected using cluster sampling. Stratified sampling was then used to divide the tourist destinations within Nairobi city and Nakuru town. Systematic sampling procedure was used to select every 3rd respondent visiting these tourist destinations. Primary data was collected through questionnaires. The survey revealed that telephone, direct mail, yellow pages, newsletters, internet, television and travel diaries television show aired on Kenya Television Network (KTN), magazines, brochures, newspaper, radio, exhibitions, tour firms and travel agencies, Sales promotion were found significant in creating awareness of tourist destinations in Kenya en_US
dc.language.iso en en_US
dc.publisher European Centre for Research Training and Development UK en_US
dc.subject Domestic tourism en_US
dc.subject urban tourism en_US
dc.subject marketing communication channels en_US
dc.subject Tourism demand en_US
dc.subject Kenya en_US
dc.title Influence of Marketing Communication Channels on urban Domestic Tourism In Kenya en_US
dc.type Article en_US

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