Browsing by Author "Aila, Fredrick"

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Browsing by Author "Aila, Fredrick"

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  • Aila, Fredrick; Ombok, Benjamin; Owaga, Eddy Elkana; Mumbo, Hazel (International Journal of Business & Management Science, 2017-07)
    Consumer feedback is an aggregation of the consumer perception and interpretation of the product value chain in an entire production system. It is therefore a planning tool for production expansion and diversification ...